THE SIXTH SENSE

An uncanny combination of observation, analysis and intuition, that enables us to understand what motivates consumers to take positive action; an intuition developed over a 25 year period talking to Indonesian consumers all over the country at a street level.

Established in 1991, Advantage is a free-spirited company without the formality of a multinational, nimble and poised to harness traditional sensibilities to the power of creative thinking enhanced by the use of the latest technology available.

We embrace the future but are proud of our history and proud of our long-term relationships with brands like: 

Godrej Megasari (16 years) 

Cussons (16 years)

Singapore Airlines (11 years)

BCA (11 years)

Gudang Garam International (6 years)

Our success is a consequence of our clients’ success. Our growth depends on our client’s growth. We win awards for our creativity, but our greatest reward is seeing the positive impact our ideas have on product sales and on the value of a brand. Ideas are easy: only together can we make them work.


VISION:

ENGAGED CONSUMERS:

BRAND ADVOCATES

People look but don’t see, or see the details but not the connections and patterns that make the bigger picture. At Advantage our powers of observation and analysis merge to transform sight into insight and vision.

In an era where short-term sales are as important as long-term brand value:

We recognize that engaged consumers make good choices and become a brand’s best advocates.

In a socially integrated world;

 What we say matters less than how we interact

 Engaged consumers circulate around good ideas 

In the labyrinth of consumer culture, brands need to embrace the power of creativity and the full spectrum of communication: to stand out like a beacon, or to gently beckon.

TOUCH:

COMPELLING STORIES IN VARIOUS SHAPES

Different shapes, different sizes. Different times, different places. In the market place form follows meaning and the heart often rules the head. So the question of whether a product works or not is tied to the question of how it makes you feel. Diversity is key. Each life a different story as important and compelling as any other. Where will your brand go? Whose lives will it touch? 

LISTEN:

TO WHAT PEOPLE SAY

Shhh … People are talking. Down the street, in the mall, at the warung, we ask people questions about their lives, their needs and their dreams and we are keen listeners! 

And when our work is done there's no better reward than hearing what our clients have to say about us. Buzz is music to our ears.

TASTE:

LOCAL & INTERNATIONAL TALENT AT WORK

Our menu is full. Twenty-four years old with a total of 156 years of experience. Fresh but mature, agile but focussed with hints of mango and forest floor. A humble bunch of hardworking humans just like you. We love working together and more than anything we value good company. We’re great hosts – if we do say so ourselves. Drop in anytime, be our guest. 

SMELL:

FOLLOW YOUR NOSE. WHO KNOWS WHERE IT MIGHT LEAD YOU?

Smell may be the most under-rated of our senses but it is also the most evocative, triggering memories and emotional responses to people, places and products. It combines with the other senses adding complexity and depth, controls the forces of attraction and repulsion, and tells us what to embrace and what to avoid. Wealth, health, happiness, love, excitement, contentment, adventure, success, everything has a smell.

PT. Advatama Niaga
Jl. Taman Margasatwa No. 11, Ragunan
Jakarta 12550
+6221 78845963
Ekananta Joesoepadi
Business and Inovation Director
E: ekananta.joesoepadi@advantage.web.id
M: +62 8161603260

Faizah Fadhlika
Account Manager
E: faizah@advantage.web.id
M: +62 817 885 170